Packaging reductions at WalMart, energy use reductions at UPS, thoughtful water management at Starbucks. These companies are lowering costs (improving profits) and reducing environmental impacts. This is the stuff of reality, not fairy tale, and the pace is accelerating across industry—exactly because the private sector is the right framework to spur sustainable innovation.
The CEO of Timberland, Jeff Swartz, states in an article, that: “Moral capitalism embraces the dialectic of increasing profits and decreasing environmental destruction. Responsible consumerism requires that the CEO re-imagine the goods and services we offer, and the means by which we design and manufacture and deliver those goods and services. And that we find the means to make our re-imagined goods and services compelling and desirable to consumers—deliver value and values.”