Hellolittlefuture has started a collaboration with coffee shop Way Cup in Gothenburg. The collaboration aims for different marketing activities as well as business development strategies.
Way Cup takes a holistic approach to sustainability, from supply chain, transports, interior and waste and serves as a physical platform for public opinion. Swedish chef Paul Svensson is strongly engaged as creative leader of Way Cup. Since two years Way Cup has opened two coffee shops in central Gothenburg, Järntorget and Kyrkogatan. Visit Way Cup here.