The core idea behind CSR is to use the “organisational machinery” to implement programmes and initiatives that create social and/or environmental value. CSR has a rich history, but why the sudden surge in popularity?
The bottom line is that CSR offers a unique opportunity to combine doing good with doing well — certainly in the Gulf countries where there are many social and environmental challenges. However, the road to CSR value is long and winding; mere engagement is akin to shooting in the dark. Understanding road rules and navigating skillfully can help companies do better at doing good.
Read an interesting article here, by C.B. Bhattacharya, the E.ON chair professor in Corporate Responsibility at the European School of Management and Technology in Berlin. He is the author of “Leveraging corporate responsibility: The stakeholder route to maximising business and social value”.