“An affirmative corporate social agenda moves from mitigating harm to reinforcing corporate strategy through social progress”. From Harvard Business Review (2006) Michael E. Porter and Mark A. Kramer links the competitive advantage and Corporate Social Responsibility.
“Typically the more tied a social issue is to a company´s business, the greater the opportunity to leverage the firm´s resources – and benefit society”.
This is the article that was the foundation of Hellolittlefuture.com, and how the company should look upon strategic CSR.